Terms of Service

Leadmend Studio (“Leadmend”, “we”) operates from Halifax, Nova Scotia, Canada. Leadmend AI is our product; Leadmend Studio also delivers the same work by hand. “You” is the business using either.

You need an account to use the product. Keep your credentials private, give us accurate details, and make sure you are entitled to act for the business you sign up. You are responsible for what happens under your account.

Plans are paid, monthly, and priced in US dollars. The current prices are on the pricing page.

Creating an account costs nothing and takes no card. You choose a plan separately, when you are ready, and nothing is charged until you do. Signing up is not subscribing.

If your account was created during early access, it stays unpaid until you actively choose a plan. We do not convert an early-access account into a paid one automatically. That was the promise when you signed up and opening billing does not change it.

We do not offer an uptime guarantee. The product changes often, and while we work to keep it running we do not commit to a service level. If a guaranteed level of service matters to your business, tell us before you subscribe rather than after. The one commitment we do make is narrower and is set out in section 4: not that the service is always up, but that an enquiry which reaches you with an email address gets a reply, or your first paid month costs nothing.

Section 4 sets out how billing, renewal, cancelling and refunds work.

These apply to every paid plan, from the day you choose one. If you have not chosen a plan, nothing here costs you anything.

Billing. Plans are monthly, in US dollars, charged in advance on the day you subscribe and on the same day each month after. Taxes are added where the law requires it.

Renewal. Your plan renews automatically each month until you cancel. You can cancel at any time from the billing page — no phone call, no retention conversation.

Cancelling. You keep everything you have paid for until the end of the period you are in. We do not cut you off mid-month, and we do not refund the unused part of a month you chose to cancel in.

The guarantee. Every enquiry answered, or the month is free. If an enquiry reaches you with an email address and we do not send a reply, your first paid month costs nothing. Enquiries the AI flags for you on purpose — a price question, an emergency, a complaint — do not count against it: that is the product working, and they are on your dashboard in seconds either way. This is a term of this agreement, not a courtesy: if the condition is met we refund that month, and you do not have to persuade anybody that it was met — your dashboard records the state that triggers it, and so do our logs.

Other refunds. Beyond the guarantee: if something we built genuinely did not work and we could not fix it, tell us and we will refund you — that is a judgement we would rather make in your favour than argue about. Outside those two, monthly fees already paid are not refundable.

Price changes. We will give you at least 30 days’ notice by email before any price increase affecting you, and it will never apply to a period you have already paid for. If you do not want the new price, cancel before it takes effect and you owe nothing further.

Failed payments. If a payment fails we will tell you and try again. If it keeps failing we may suspend the service — your data stays put and comes back when the payment does.

Clinics, dental and veterinary practices, med spas and similar businesses are welcome here, and there are pages on this site written for them. What Leadmend is not built for is protected health information: it must not be used to collect, store or process clinical detail. Your AI is there to capture that somebody wants an appointment and to get a real person to them — never to take a medical history.

Concretely: do not configure your AI to ask about symptoms, conditions, medications or treatment.

We are not a HIPAA business associate, we do not offer a business associate agreement, and nothing here is a representation that the service meets health-sector requirements in any jurisdiction. The same applies to legal and financial advice: the AI is instructed to refuse it and escalate to you, and you should not try to make it do otherwise.

Leadmend sends emails to your customers on your behalf — replies to their enquiries, follow-ups, review requests and reminders. When it does, you are the sender. We are the tool.

That means youare responsible for having the consent the law requires before a message goes out — Canada’s anti-spam legislation (CASL), and the equivalent rules wherever your customers are. Do not upload lists of people who have not asked to hear from you.

We honour opt-outs automatically. Anyone who unsubscribes is suppressed immediately from every message we send out to them — campaigns, review requests, quote follow-ups and automated messages all pass the same check before anything leaves. You may not attempt to work around it.

One thing deliberately does not pass that check: a direct reply to a message that person has just sent you. If somebody emails you or fills in your form, your AI answers them. Answering the enquiry they chose to send is not marketing, an unsubscribe is not a request to be ignored when you ask a question, and CASL exempts a reply to a request from consent and unsubscribe requirements. Nothing else about their enquiry is added to any list.

Leadmend does not send text messages and does not place or answer phone calls. Nothing in your account can be configured to do so.

The enquiries your customers send you are your data, not ours. We hold and process it only to run the service for you: drafting replies, storing enquiries, sending the messages you have configured, and showing you your own dashboard. We do not sell it, we do not share it with anyone outside the sub-processors listed in our Privacy Policy, and we do not use it to train AI models.

We keep it while your account is open. Close your account and it is deleted — you can do that yourself from Settings, and it happens immediately rather than on a thirty-day promise. Records of people who asked to stop receiving messages are the one exception: those we keep, so that we can keep honouring them.

If we are breached in a way that creates a real risk of significant harm to you or your customers, we will tell you within 72 hours of becoming aware of it, in plain language: what happened, what data was involved, what we have done, and what you need to do. We will do this whether or not the law requires it in your case. Under PIPEDA we also report qualifying breaches to the Office of the Privacy Commissioner of Canada and keep a record of all of them.

You can download a copy of your data from Settings at any time. For anything the archive does not cover, or to have something corrected, email hello@leadmend.com.

If you are subject to data-protection rules that require a formal written data-processing agreement, tell us and we will sign one. This section is not a substitute for that; it is what applies until one exists.

You agree not to use Leadmend to:

• send unsolicited bulk messages, or contact people who have opted out
• impersonate another business or person
• publish anything unlawful, misleading, or that infringes someone else’s rights
• offer regulated advice — medical, legal or financial — through an AI reply
• handle emergency or life-safety calls; the AI is not an emergency service
• attempt to breach, overload or reverse-engineer the platform, or reach another customer’s data

We can suspend or close an account that does these things, without notice where the harm is ongoing.

Leadmend uses AI to draft replies and build website content. AI gets things wrong. Drafts can be confidently mistaken.

You are responsible for what your business publishes and sends. Review it. The product deliberately flags anything it is unsure about, refuses to quote prices, and refuses to promise appointment times — but those are safeguards, not guarantees.

AI output is not professional advice, and we are not liable for decisions taken on the strength of it.

Yours:your business information, your logo and photos, your customers’ enquiries, and the website content generated for you. You keep all of it, including after you leave. You grant us only the permission needed to host and deliver the service.

Ours: the platform itself — the software, design system, prompts and templates behind it. Using the product does not transfer any of that to you.

Work delivered by hand is quoted and agreed per project. Prices shown on this site are starting prices; the real figure comes out of the call. Where a written quote or statement of work conflicts with these terms, the quote wins for that project.

You can close your account at any time from Settings. It deletes immediately, as described in section 7 and in the Privacy Policy. Download your data first — Settings gives you your enquiries as a CSV and a full JSON archive of your site content and settings, in one click. Do that before you delete, because afterwards there is nothing left to copy. If you would rather a person did it, email hello@leadmend.com.

We can end or suspend an account for a breach of these terms, or with reasonable notice if we stop offering the service. If we ever shut down, we will give you notice and a way to export your work.

We provide the service “as is”. To the extent the law allows, we are not liable for indirect or consequential loss, including lost profits, lost business or lost data.

Where liability cannot be excluded, it is limited to the greater of the amount you paid us in the twelve months before the claim, or $100 USD. Nothing here limits liability for anything that cannot lawfully be limited.

These terms are governed by the laws of the Province of Nova Scotia and the federal laws of Canada that apply there. The courts of Nova Scotia have jurisdiction, and neither of us waives any consumer protection available where you live.

We may update these terms. For anything material we will give reasonable notice by email or in the product before it takes effect. The date at the top always reflects the current version.

Questions about any of this? Email hello@leadmend.com. A real person answers.